By Aileen Panganiban

With the exponential growth of technology, people are spending more time on social media than ever before. This has led to a new way of networking and a new way of job hunting. Many recruiters are now looking at social media to find qualified candidates. Because of this, it is important to have a professional social media presence such as creating an account on popular platforms; LinkedIn and Instagram.

A professional social media presence is important when building a personal brand. It allows potential employers to see the kind of person you are and your interests so it is important to put your best foot forward when it comes to building a profile. Hence, take the time to carefully craft your social media profile.

In addition, having an authentic social media presence will allow potential employers to get a sense of who you are as an individual right away—and that’s important because first impressions matter! Therefore, take some time today and start thinking about how this new way of networking could affect your job search or career goals in general.

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